Sr. Manager, Marketing Communications

General Responsibilities:
Reporting to the Vice President, Marketing, the Sr. Manager, Marketing Communications will lead brand strategy, content marketing and communications efforts for Gauss with a focus on digital channels. S/he will lead the development of a brand identity that captures the company’s vision and values, create compelling messaging and content to engage audiences and communicate value, and efficiently and effectively drive multi-channel campaigns to raise brand awareness and generate qualified leads. S/he will work closely with key stakeholders both inside and outside of the company to source content, execute projects and measure results.

Specific Responsibilities:
The successful candidate will:

  • Drive overall corporate brand strategy and partner with Gauss Head of Design to provide creative direction and leadership for in-house and agency creative teams
  • Maintain brand guidelines, templates and core marketing assets (e.g., photography, b-roll, logos, etc.) to ensure a consistency of brand identity, messaging, visual design and experience across all channels
  • Lead communications campaigns for the company, focusing on driving marketing qualified leads and, secondarily, increasing overall brand awareness for Gauss and its products among key audiences
  • Set content themes/narratives on a quarterly basis, with monthly check-ins, and align marketing communications initiatives to those themes
  • Create and manage an editorial calendar and lead content marketing efforts to generate shareable, interactive or other “sticky” content (white papers, infographics, video, webinars, etc.) around which Gauss will center campaigns and other content marketing efforts
  • Leverage content marketing to drive marketing qualified leads for our sales team
  • Provide consultation and guidance regarding the Gauss brand and build employee brand ambassadors throughout the company
  • Develop and manage methods to measure and optimize performance of campaigns and adjust mix of marketing channels
  • Recommend use of internal vs. external resources to execute marketing communications projects and campaigns; recruit/source a bench of external vendors and contractors to cost effectively scale communications efforts
  • Focus on development of cost-effective digital channels to support communications goals, including corporate website, search, email, social media and digital advertising
  • Manage print vendor relationship and budget, ensuring that print assets meet Gauss’ brand guidelines and maximize our return on investment

Experience
The successful candidate will:

  • 5+ years multichannel marketing experience; with preference for experience in FDA-regulated healthcare categories with healthcare professionals as a primary audience (at agencies and/or within companies)
  • Strong communication and interpersonal skills; ability to interact with all levels of the organization; passion and skill for written communications a big plus
  • Experience with brand management, including guideline development, company brand portals, digital asset management
  • A proven track record developing and executing multi-channel (with emphasis on digital) content marketing programs to increase brand awareness and generate qualified leads
  • Experience with marketing promotional activity development (sales aids, video marketing, search marketing, email campaigns, webinars, etc.)
  • Ability to recruit, select and manage vendors, agencies and contractors to cost effectively scale communications efforts

Personality & Capabilities:
The successful candidate will:

  • Analytical and data-driven, with strong organizational skills
  • Team-oriented and skilled in working within a collaborative environment
  • Able to manage multiple activities and prioritize effectively
  • Comfortable with ambiguity; able to drive towards implementation in a fast-paced and entrepreneurial environment
  • Highly self-motivated and directed, taking ownership and accountability for goals, projects, deadlines

Education:
A BS/BA degree is required

Send resume to:
Brian Symmons
Vice President, Marketing
brian.symmons@gausssurgical.com

 

About Gauss Surgical:
Gauss Surgical (www.gausssurgical.com) is a Silicon Valley-based technology company pioneering an over-the-air delivery model for medical technologies. The company leverages computer vision and machine learning to deliver mobile applications for the operating room, with a focus on improving patient safety, quality, and outcomes. The company’s initial product, Triton™, is a real time blood loss monitor that improves care for patients and reduces costs for hospitals.

Gauss is led by a group of experienced, passionate medical and technical entrepreneurs. The company has fostered a culture that empowers its people to strive for excellence. With a highly differentiated technology addressing a huge market need Gauss Surgical is poised to become the leader in accurately quantify blood loss in the OR through real-time data analysis.

The Company recently completed a $20 million Series C financing round led by SoftBank Ventures Asia and Northwell Health, and with participation from the strategic venture arms of several leading healthcare systems. Triton™ was selected from over 1 million iOS apps to receive the Apple Design Award at the 2018 World Wide Developers Conference. Triton has received FDA de novo approval and CE mark; in the past 18 months, Triton™ has been adopted by 50 leading US hospitals covering over 200,000 surgeries per year.